Topgolf Opens First-of-its-Kind Experience at Newly Renovated Lakes at El Segundo
The innovative venue and golf course experience welcomes players to have fun at second location in Greater Los Angeles-area
By Dave Daubert
Topgolf Entertainment Group, a modern day, technology-enabled golf entertainment company, is opening a first-of-its-kind experience in El Segundo, Calif.. The location features traditional and non-traditional ways to play golf through the company's signature three-level venue experience as well as an adjacent 10-hole, lighted, par-3 golf course.
Topgolf hosted a ribbon cutting on Monday, April 11, 2022 in El Segundo to celebrate the upcoming opening of the venue on Friday, April 15. (Jordan Strauss/AP Images for Topgolf)
Located along the prominent Pacific Coast Highway, Topgolf's 76th outdoor global venue welcomes all communities in and around El Segundo and Los Angeles County to enjoy both Topgolf's signature, technology-driven multi-level entertainment experience and traditional golf via the refreshed Lakes at El Segundo golf course.
"This is a very exciting opening for Topgolf as the game of golf continues to grow and diversify both on and off the course. We are thrilled to be part of this movement and for the opportunity to become a part of the El Segundo community," said Topgolf Chief Executive Officer Artie Starrs. "From the variety of experiences to the next-level technology features, our El Segundo location will bring the power of play to so many as we continue to shape the future of golf."
The Topgolf venue in El Segundo is an open-air, three-level venue that features 102 outdoor hitting bays, a restaurant and sports bar offering chef-inspired menu items, top-shelf drinks, music and year-round programming for all ages. The venue is fully equipped with Topgolf's latest technology including a giant TV wall, brand-new ball dispenser units, large HD screens in the outfield, and the company's signature Toptracer technology. Toptracer is the most trusted ball-tracing technology in the golf industry, powering the experience at the venue and enabling players at Topgolf to enjoy favorite games including Angry Birds and Jewel Jam.
As part of this unmatched experience, Topgolf partnered with renowned golf course designer Mike Angus to refresh and reintroduce the beloved Lakes at El Segundo golf course to the community.
The course features a 10-hole, par-3 course where players can have fun while playing a round of traditional golf. The course was uniquely designed to not only challenge the experienced golfer, but also create a fun experience for the novice golfer. Each hole is unique as players discover quirky names and hidden gems throughout the course. Similar to what players can experience in the venue or see on TV during professional golf tournaments, the 10th hole of the course is equipped with Topgolf's Toptracer technology that allows players to trace their shots like the pros. After assuming operations of The Lakes at El Segundo, Topgolf renovated the golf course complete with new turf and grass, refurbished lakes, night-lighting, a built-in music system, and a brand-new Golf Shop offering food, beverages and golf equipment.
Beyond playing at the venue and golf course, Topgolf El Segundo and The Lakes at El Segundo will collectively employ approximately 500 Associates, further strengthening the Greater Los Angeles area's economy.
As part of Topgolf's ongoing commitment to bring the power of play to the community, Topgolf hosted a unique ceremonial eightsome charity swing event that benefited the local Los Angeles Make-A-Wish® Chapter. Composed of local celebrities, well-known golfers, and public officials, Topgolf donated $20,000 to grant a child's wish in the greater Los Angeles area.
This latest Topgolf in El Segundo marks the fourth venue to serve the state of California alongside venues in Ontario, San Jose and Roseville (Sacramento).
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Revised: 04/12/2022 - Article Viewed 1,447 Times
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About: Dave Daubert
David has been writing about golf since the turn of the century. He was Managing Editor at a regional golf magazine for 11 years, published in Canada, the IAGTO and a Staff Writer for The Georgia Golf Trail. His insightful perspective brings golf to life.